Study skills Essay Example | Topics and Well Written Essays - 2500 words

Study skills - Essay Example To begin with, the report will analyze on the powers and responsibilities of the Great London authority and the mayor (Mayor of London, 2011). Secondly, the report will have a reflection on the policies that are related to the environment, as introduced by the mayor in the last five years. This will be a critical analysis of the policies and a critical evaluation of the evidence as provided by literature reviews. Thirdly, the report will include focus on the existing gap between policy, public policy initiatives and general practice. This will be in line with the London developments in line with the established policies during the time of governance by the incumbent mayor. Lastly, the report will direct its focus on the concerns about the effectiveness of the greater London authority. This will also reflect on the effectiveness of the mayor in making it a key success in executing all the stated policies. Similarly, the report will have information about the environmental developments that have been effected by the great London authority. The success of the policies will be used to evaluate the performance of the great London authority and the mayor. Therefore, positive accrual will refer that the great London authority has been successful, alongside the services of the mayor, which is a positive trait. Powers and responsibility of the mayor The mayor and the great London authority have various obligations in their mandate, which need to be executed while in office. The GLA is a considerable administrative tool that was incepted in London to take care of the developments. It has vast responsibilities in ensuring there is rapid development in the area. The body is vested with powers and responsibilities that used to execute the decisions. Therefore, the development of London is the initial responsibility of The GLA (Edwards and Miller, 2008). London is a city that needs exponential development with a rapid improvement over the years. Apparently, the GLA is consid ered the apt option that would deal with the development of the city. This is a vast responsibility that needs ample preparedness and stratification of strategies on the development. In the recent times, the GLA has been coming up with developmental programs that are functioning to the advantage of the city. Therefore, it has been responsible for most of in its functions in the city. This shows that it has been effective in implementing it responsibilities. In addition to this, the environment has record rapid improvement as the city generates better services to the people. In essence, the implementation of the strategies by GLA has been successful in the city with more progress recorded in the past five years. The first responsibility of the Great London Authority is social development. Social development is an initiative that is geared towards providing a social induction that makes all the people have a better social life. The people have to be contented with their residence in t he area. This is only done through the provision of highly rated social services. Therefore, it is in the best interests of the GLA to ensure the people have the best social services. The social services include recreational grounds, effective transport and social living. With ample provisions of these services, the GLA will have successfully executed its responsibilities. In actual sense, the GLA will have accrued an effective performance in accordance to its obligations. The second obligation of the Great Lond

Personal Branding and Social Media Literature review

Personal Branding and Social Media - Literature review Example ‘A personal brand is a perception in the minds of others’ which the brand owner creates and controls, and sends the message that nobody else exists in the marketplace who is quite like you (Vitberg, 2009, p. 10). While the brand is a perception, however, this does not mean that the perception is a contrived or false one (Banet-Weiser, 2012). Every person has his or her good and bad qualities; like any brand for a good or service, the personal brand highlights the best attributes of a person (Reddick, 2012a & 2012b) which must be grounded in truth (Canada, 2012; Madden & Smith, 2010; Millman, 2010). Necessity of personal branding Like Arruda, Rampersad (2008) does not see personal branding as an alternative, but as a vital asset in today’s ‘online, virtual and individual age’ (p. 34). He observed that the common misconception is that popular and successful people like Tiger Woods and Oprah Winfrey are those who can lay claim to having a personal brand. In truth, everyone has a personal brand, but because they are not aware of it, they are unable to use their personal brands strategically (Shepherd, 2005). Rampersad proposes the personal branding model which is shown below: Authentic personal branding model (Rampersad, 2008, p. 35) Rampersad’s model, though it may appear complicated, is built on what he describes as a four-step evolutionary and organic process: (1) Define and formulate your personal ambition; (2) Define and formulate your personal brand on the basis of your personal SWOT; (3) Formulate your personal balanced scorecard, which is the action plan into which your personal ambition and personal brand are translated; and (4) Implement and cultivate your personal ambition, personal brand, and personal balance scorecard (Rampersad, 2008). A personal brand is of little use, however, unless it is communicated to the target market (Martin, 2009). Jerry Wilson, senior vice-president of the Coca-Cola Company and preside nt of the Global McDonald’s Division, concurs that personal branding is crucial, and proposes that if one finds himself stuck in a certain job or position, that he/she should try to rebrand or reinvent himself (Jacques, 2009). This does not mean that people should make themselves into somebody else (Chase, 2011), but they may change their image and how people perceive them by highlighting those qualities they possess which have not been given much attention to (Colmerauer, 2012). This may be achieved by doing a brand audit, an assessment of where one is and what one has to offer. Wilson calls these attributes ‘transferable equities’ (Jacques, 2009, p 32) that a person may put forward to redefine him/herself. Personal branding and authenticity The key to success is having ‘an organic, holistic, and authentic personal branding model’ (Rampersad, 2008, p. 35). Arruda also perceives people as having the wrong view that personal branding is made up and ar tificial (Martin, 2009), and stresses that it must be honest and authentic. Morton (2012) likewise emphasizes the importance of authenticity, observing that a personal brand grows over time. This is significant, because if a personal brand is not solidly rooted in authenticity, then the